Talisker is proud to be title sponsor for the sixth year. A challenge with a purpose, the Talisker Whisky Atlantic Challenge is an inspirational event which draws out the wild spirit in everyday people to achieve extraordinary things. The oldest distillery on the Isle of Skye in Scotland, Talisker Single Malt Scotch is very much a product of its rugged, coastal home. As a whisky Made By The Sea, we want to do our part to protect our oceans, the most important ecosystem of our planet.
The day before the race, Talisker served up the ultimate wild adventure creating a unique remote island wilderness experience. Only accessible by sea, it bought together a tribe of like-minded outdoor adventurers, explorers and ocean enthusiasts including Talisker Whisky Atlantic rowers, British Adventurer, James Aiken, friend of the brand Matt Smith and endurance athlete Ross Edgely all who shared their story of passion for adventure and love of the ocean.
Published on : http://www.diageo.com/en/news-and-media/features/the-talisker-whisky-atlantic-challenge-the-world-s-toughest-rowing-race-returns/
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