29 June, 2020
Research is increasingly supporting the thesis that urban forests and urban trees are good for our physical and mental health and that it provides a range of benefits to local communities. Keeping this in mind, Tata Motors piloted the concept of Urban Forestry in Warje near Pune, few years back, in collaboration with Technology, Education, Research and Rehabilitation for the Environment (TERRE) Policy Centre, an international environmental organisation.In a span of just 3 years, a project that started on a 40-acre barren plot witnessed immense success and was scaled up to 100-acres, transformed into a lush greenspace, becoming a micro-habitat and a recreational attraction to the local communities.
Since 2015, more than 2000 Tata Motors volunteers have planted over 50,000 indigenous saplings (with 98% survival rate) at Warje. With 40% canopy cover, Wajre Urban Forestry is rich in biodiversity hosting 10 species of animals and reptile, 50 avian species, 200 species of insects and 15 species of vegetation. The increased green cover has provided the city with fresh clean air with the overall oxygen production going up to 7 lakh kgs and sequestration of 3lakh kgs of carbon, annually. Additionally, the project also focused on reducing soil erosion by 130%.
This project today stands as the grand success among Tata Motors’ CSR activities. Expressing joy, Vinod Kulkarni, CSR – Head, Tata Motors said“For the last several years, we at Tata Motors has been contributing to the green cover, as a part of our consistent tree plantation drive, which started on June 5, 2009, World Environment Day. We firmly believe in actively assessing the improvement of the quality of life of the people in the communities, giving preference to local areas around our business operations. With the Urban Forestry project, the local communities were made its custodian and they were offered an honorarium to ensure the upkeep of the forest, thereby creating a more aware group of citizens towards environmental protection and have demonstrated a high degree of ownership.”
Warje now hosts as many as 1200 visitors daily who enjoy a morning or evening walk in the lap of nature. Tata Motors volunteers regularly visit the site to help nurture and develop it.
About Tata Motors
Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 110 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 134 subsidiaries, associate companies and joint ventures, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centres located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.
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