Guinness and football go hand in hand across Africa. Guinness is known for its rugby partnerships like the Six Nations in Europe, but in African Markets where Guinness has been enjoyed for decades, that partnership is with football. The beautiful game across markets including Ghana, Uganda, Nigeria and Kenya is enjoyed with a bottle of Guinness in hand.
The latest celebration of this connection is Guinness Night Football. This is Guinness as you have never seen it before. Right across Africa, Guinness brought the unexpected to football with a multi sensory explosion of colour and character. An extravaganza of night time five aside football matches held across countries. Between Uganda, Kenya, Cameroon and Nigeria Over 18,000 consumers experienced the events in person, with many millions more involved through social media and TV.
Published on : http://www.diageo.com/en/news-and-media/features/guinness-night-football/
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