Munich. As expected, BMW Group sales figures for the first six months of this year were impacted by the effects of the temporary closure of retail outlets worldwide. The company delivered a total of 962,575 (-23.0%) premium BMW, MINI and Rolls-Royce vehicles to customers worldwide in the first half-year.
“We are following the development of global demand very closely and continue to plan for various scenarios so we can respond quickly as regions around the globe recover from the coronavirus pandemic at different speeds,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “We are seeing a positive development in China, where our second-quarter sales were once again higher than in the previous year,” underlined Nota. “Demand for our electrified vehicles also outperformed the market trend in the first half of the year. Our wide range of plug-in hybrid models and the new fully-electric MINI are in high demand among our customers,” he added.
Strategic decisions on future model line-up bearing fruit
The BMW Group began early with the systematic electrification of its vehicle portfolio. The BMW Group already offers plug-in hybrid models in all relevant vehicle segments and occupies a leading role in Germany and worldwide. Against this background, the company welcomes Germany’s economic package and expects to benefit from this stimulus, especially through incentivisation of electrified vehicles. Production of the fully-electric BMW iX3 will begin in a few months. Next year, electrification of the model line-up continues with the fully-electric BMW i4 and the BMW iNEXT. The BMW Group aims to have a total of 25 electrified models on the roads by 2023 – more than half of them fully electric.
The BMW Group has also continued to refresh its model range and presented the new generation of its sporty two-door BMW 4 Series Coupé in the premium mid-size segment in late May. The new BMW 5 Series has also been on the market since June, with numerous design and technology innovations that underpin its leading position in the premium upper mid-size segment. THE 5 offers the largest selection of plug-in hybrids in the BMW portfolio, with five model variants.
The MINI brand’s young electrified product line-up also had a positive impact on sales figures. In the first half of this year, a combined 8,587 units (+4.1%) of the plug-in hybrid MINI Cooper SE Countryman ALL4* and the fully-electric MINI Cooper SE* were sold.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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